Goes right to what I wrote yesterday: Big Tech is tired of giving you the illusion that online ads is more than just giving them money for reach, that you can outsmart their algorithms and beat them at their own game.

As many small businesses have already discovered, and as every single business exposed to digital demand making is about to find out, there are no partners anymore, there’s just future growth and everyone will be brutally extracted.

Because for 4 years now, these companies have pumped ungodly money into AI, much of it not returning ROI directly.

Instead, AI has been accelerating everyone’s ability to create digital goods, including advertisement, commoditizing products and creating a supply side glut.

And when more product competes for the same eyeballs, the eyeballs, or rather the service selling access to them becomes more valuable and expensive.

As businesses see their reach drop and ROAS crater, they find out just how reliant their own business has become on the digital channels, forced to spend more and more to keep growth goals.

At the same time, Meta, Google, Amazon and Apple are starting to brutally cut out the middlemen with AI. With full control over the algorithms that deliver, AI ads will be successful and required because the platforms decide it will be with changes to their delivery algorithms … and they are selling the solutions fiectly to consumer.

The Direct Response marketing partners, grown and supported with vast resources by Meta and Google in the last decade are now just buffer to squeeze into Meta’s direct platform offerings.

It’s classic market abuse, but governments have failed to understand the implications for way too long and are now finding out that Big Tech can single-handedly drive inflation by way of ad spend, the silent tax factored into very single product.

They are finding out that Big Tech is a net job destroyer, not creator as Social Media Managers, SEO experts, Growth marketers, jobs often paraded as an example of technology creating new jobs, only existing at the grace of Big Tech and that AI has changed the equation.

Eyeball monopolies mean, just like product and sales monopolies, that there is no choice (for digital demand making) and where there is no choice, quality ceases to matter.

It doesn’t matter how good your ad is, just like it doesn’t matter how good your product is, when nobody sees it and Platforms control all the eyeballs.

Millions of dollars in ad spend for your product is wasted if ads don’t deliver and it’s not SEO that is in charge, it’s Google’s and Meta’s financial team.

Without effective regulation, with governments trying to find every excuse to not tempt tariffs and worse from the US, now run by the tech broligarchy, regulators DOGE’d and the rule of law moribund, bleeding out to pardons for campaign and peace board donations and golden iPhones for non enforcement.

It’s game over, “leave it to the market” has arrived at Cyberpunk Megacorps.